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Everything is negotiable. Find how where his limits are with regard how low he will go in price. You will know when he cannot do any better because he will just say he can't help you. Then you will know.
To change things up, hit him with other options. That is the route I went. When I bought my Max I negotiated four brand new tires since the tires for this car are freaking $$$. At the end of the day, he bought one of the tires for me and gave me the other four at wholesale. I ended up buying a new set of tires for the car for $560. I was happy...he was happy. He sold the car, made some money on it due to his commission, I got a good set of tires that did not affect his bottom line, only the dealership's bottom and the dealership was happy because they got a car off the lot. In the end everyone was happy and that is the key to negotiation. Be creative and figure out how they can help you get what you want.
In the end they want to sell the car. In the end you want the car as cheaply as possible. Figure out how you can make you both happy and you will be fine. What is key is to be creative...tires, winter floor mats, winter trunk mat, HID lights...... extra warranty...
Good luck.
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