The website is getting completely renovated and revamped. That is what the price used to be a long time ago. Brian is a little busy making some of the best maxima products that he didn't get a chance to update everything.
BTW: Anyone thinking about purchasing from Brian, do it. Awesome experience and one of the nicest people I have ever spoken to. Isn't agressive like other sales people and actually cares about his potential clients which is rare these days.